4x4 MART: BACK ON SALE FROM APRIL 22!

The success of 4x4mart.co.uk has led CSL Publishing to make a major decision: to bring 4x4 Mart back to the market, arriving at a newsagent near you in April. Paul Guinness explains more.

The 4x4 market has been through major changes in the last two years. And we’re proud to announce we’re also changing with the times, bringing 4x4 Mart back to the market – with a brand new format and a new, lower price.

With so many 4x4 magazines disappearing from the UK, we believe the time is right to re-launch 4x4 Mart. And it’s been an easy decision, thanks to the huge success of 4x4mart.co.uk over the last couple of years. At any one time, we now have more than 1,000 4x4s for sale on our website, backed up by quality editorial and a dramatic increase in unique visitors each month.

Our online support is huge, and we believe this can be transferred to a brand new print product. Extensive research has shown us that not all 4x4 enthusiasts or potential 4x4 owners want to spend £4 or more on a glossy magazine. But they DO want top quality editorial, sound advice, vehicles for sale and a bit of entertainment value thrown in. They just don’t want to pay over the odds for it.

That’s why – from the May 2010 issue, on sale on Thursday, April 22 – 4x4 Mart is being transformed into a newspaper-style product. It’ll be printed on top quality newsprint, and it’ll look great thanks to its contemporary new design and its top quality photography. But because we’re able to pass on our lower production costs, we’ll be hitting the UK’s 4x4 market at a new, industry-leading price of just £2.50.

Despite being the most cost-effective 4x4 title on sale, the new-look 4x4 Mart will provide the very best in 4x4-dedicated editorial, including:

* Buying Used guides, offering in-depth advice and practical help
* Road tests of new-model 4x4s, pick-ups and SUVs
* Off-road action, with advice on courses, green lanes and off-road tuition
* Kit and accessories, bringing news of the latest additions to the market
* Gadgets and gizmos, covering all aspects of the outdoor lifestyle
* Off-road heroes, featuring interviews with real-life 4x4 owners
* Classic 4x4s, looking at the older models that enthusiasts revere
* 4x4 club scene, encouraging owners to get involved and get off-road
* And, of course, more than 1,000 vehicles for sale in every issue…

No other all-marque 4x4 title offers such an amazing combination of editorial AND vehicles for sale, giving the re-launched 4x4 Mart a unique appeal in today’s tough market. And all for the unbeatable price of just £2.50 per month.

4x4 Mart really is back with a bang. So please … look out for us from April 22. We can’t wait to get started!